Research Tools | Clustering Creativity

Research Tools

This topic covers main aspects of online research, such as reasons, target audience or comunity, competitors, keywords, performance and other important parts of preparing any marketing plan and campaign. 

Research Tools

Students will be introduced to a wide variety of popular tools that help making market and / or business research.
Duration: 
90 minutes

Market Research Tools - Lesson in TedEd

This lecture will give an introduction to several on-line marketing research tools and research information sources. The methods on how to organize researches for different purposes will be explained.

Market Research Tools - slides

This PPT presentation will help you understand the value and peculiarities of different market research tools and methods, such as:
- Cyber-ethnography;
- Online content analysis;
- Online focus groups;
- Online qualitative research;
- Etc.

Lectors

Ina Gudele
Lecturer
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