Developing a digital marketing strategy | Clustering Creativity

Developing a digital marketing strategy

Learn how to examine digital marketing from value-creation perspective, match business capabilities with value opportunities and use partnering for digital go-to-market strategy.

Developing a digital marketing strategy

Students will examine digital marketing from value-creation perspective and learn how to match business capabilities with value opportunities.
Duration: 
90 minutes

Developing a digital marketing strategy lesson in TedEd

In this lesson we will cover main topics that help you to create an effective digital marketing strategy. We‘ll start with digital value proposition and finish with partnering for digital go-to-market strategy.

Social media - slides

Download slides that help you set a digital marketing strategy that includes digital value proposition, digital customers’ need analysis and partnering in digital competitive environment.

Remember: How to create digital marketing strategy?

a: Interlink between business value proposition and digital marketing strategy;
b: Identify digital customer needs;
c: Analyse digital competitive environment;
d: Find a partner for digital go-to-market strategy.

Remember: How to choose an online value proposition?

Create personas;
Identify their problems and pains;
Develop a scope;
Provide solution and present it online;
Stress the benefit.

Remember - Situation Analysis - where are we now?

Marketplace SWOT:
- Digital customer needs;
- Digital competitive environment;
- Internal capabilities and resources.

Lectors

Rasa Smaliukienė
Prof.
Vilnius Gediminas Technical University
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