Branding vs. Performance Marketing | Clustering Creativity

Branding vs. Performance Marketing

Understanding of two different approaches; their motives and evaluation criteria as well as practical applications online.

Branding vs. Performance Marketing

Students will learn the definitions of branding and performance marketing and will be able to choose one or another according to business needs.
Duration: 
90 minutes

Branding vs. Performance marketing lesson in TedEd

This lecture will give an introduction to two main Digital marketing strategies- Branding Marketing strategy and Performance Marketing strategy. In this subject two strategies are compared, the ways to organize the implementation discussed and the main benefits and disadvantages shown.

Branding vs. Performance Marketing - slides

Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. Performance-based marketing is a method of interactive advertising paid not with a set price, but with a variable price that depends on the performance of the ad.

Lectors

Ina Gudele
Lecturer
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