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Digital Marketing Trends

Main digital marketing trends which shape new consumer behaviour and could be used as new media forms for marketing. New creative thinking paradigm and digital marketing scope.

Micro & Macro Analysis

A short definition of digital marketing. The consequences of technical and structural changes on marketing and the consequences on customer behavior. The model of CDJ and ZMOT.

WEB Presence - your personal map for online world

Web presence is a topic that serves as a guide for helping you understand the opportunities of Internet in aspect of marketing.